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Marketers must be professional speakers
Image via Wikipedia These days, marketers must do whatever they can to distinguish themselves and their companies. We talk a lot on this blog about how to do that in social media, in search, and in...
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How do you break into SEO?
Image via Wikipedia If you are in this business long enough, someone will come up and ask the question. To some of them, it is the most important question in their lives: “How do I break into SEO?” I...
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Are you turning your marketing into PR?
Photo credit: Wikipedia Some of you might be scandalized to here me urge you to turn marketing into PR. I mean, I have a reputation as someone who is constantly advising people to measure everything...
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Social Media Listening Is Sound Business Practice
Photo credit: highersights How many times have you had something, whether it was in your personal or professional life, go wrong because of poor communication? If you are honest, there are likely more...
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Defining Corporate Listening In the Online Age
Photo credit: Wikipedia If you have been paying attention there is a pattern to my posts here at Biznology in the recent past. It’s quite simple. I am writing about listening in the corporate world....
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Do you speak your customers’ language?
Eoto credit: EuroCrisisExplained.co.uk It’s funny to me how so many organizations across so many vertical industries—from nonprofits to technology—share the same issue of not speaking their customers’...
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